KMS HairStay introduces its newest styling essential -- the 'Dry Oil Hairspray,' a multi-tasking innovation designed to enhance and define curls and waves while delivering long-lasting hydration, lightweight texture, and flexible hold for up to 72 hours.
At the heart of this launch is an eco-conscious ingredient: upcycled tomato. Originally destined for sauce, these antioxidant-rich tomatoes are repurposed to shield hair from UV damage and environmental stressors, aligning salon-grade performance with a planet-first mindset. The result is healthy, shiny, frizz-free hair that’s effortlessly styled and responsibly protected.
Part of KMS’s commitment to sustainable beauty, the Dry Oil Hairspray is now available across Canada through retailers like Chatters, Mat & Max, and Cobia, with an Amazon rollout planned for later this season.
Image Credit: KMS Hair
Why This Trend Is Growing
- Eco-conscious Haircare
- Brands are innovating with sustainable ingredients like upcycled tomatoes to create environmentally friendly hair products.
- Multi-function Beauty Products
- Products that provide multiple benefits, such as styling and hydration, are catering to consumer demand for streamlined beauty routines.
- UV Protection in Haircare
- New formulations are incorporating UV-blocking properties to offer enhanced protection against environmental damage.
Industries Being Reshaped
- Sustainable Beauty
- The sector is shifting towards green solutions by integrating upcycled ingredients into mainstream products.
- Haircare Innovation
- Emerging formulations are focusing on multifunctional uses and eco-friendly compositions for diverse hair needs.
- Retail and E-commerce Expansion
- The growing trend of launching products across physical and digital channels reflects the broadening access strategies of the beauty market.
