From Grab-and-Go Hair Serums to Hair Care Product Expansions
The May 2025 hair care industry is having a moment—one that’s rooted in science, self-expression, and a serious shift toward conscious beauty. From skinification-inspired formulas to scalp-first routines, consumers are treating their locks with a whole new level of care and intention.
Shaping the industry is waterless beauty brand Olive Tree People, which has introduced the H90 Hydroxytyrosol Hair Oil Serum. This scalp-to-strand treatment is powered by a highly potent antioxidant. As the first haircare formula to feature hydroxytyrosol—a polyphenol shown to be over 12 times more powerful than Vitamin C in ORAC testing—this innovation offers robust defense against environmental stressors while promoting optimal scalp and hair health.
Another product marketed towards Gen Z consumers is the blinger Gem Z Starter Set, which offers a safe, heat-free way to add elevate your hair using a pastel-colored, patented styling tool and 75 precision-cut glass crystals. Designed for everything from events to everyday flair, the tool uses a proprietary adhesive—no glue, heat, or power required—making application easy and removal as simple as a brush-through. The crystals are offered in Twinkle Blue, Sea Lavender, and Pale Pink.
Shaping the industry is waterless beauty brand Olive Tree People, which has introduced the H90 Hydroxytyrosol Hair Oil Serum. This scalp-to-strand treatment is powered by a highly potent antioxidant. As the first haircare formula to feature hydroxytyrosol—a polyphenol shown to be over 12 times more powerful than Vitamin C in ORAC testing—this innovation offers robust defense against environmental stressors while promoting optimal scalp and hair health.
Another product marketed towards Gen Z consumers is the blinger Gem Z Starter Set, which offers a safe, heat-free way to add elevate your hair using a pastel-colored, patented styling tool and 75 precision-cut glass crystals. Designed for everything from events to everyday flair, the tool uses a proprietary adhesive—no glue, heat, or power required—making application easy and removal as simple as a brush-through. The crystals are offered in Twinkle Blue, Sea Lavender, and Pale Pink.
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