Garnier Highlights Its New Smoothing Spray with Gisele Bündchen
Garnier has introduced Fructis Diamond Sleek Shine-Coat Smoothing Spray. This new innovative haircare product was launched through a multi-day event in Miami featuring global ambassador Gisele Bündchen.
Garnier's Fructis Diamond Sleek Shine-Coat Smoothing Spray is formulated with vegan keratin, a smoothing complex, and argan oil. The formulation is activated by heat to provide resistance against humidity while delivering a high-shine finish. Scientific testing indicates the product can maintain frizz-free results for up to 100 hours, increase light reflection by over a third, and provide heat protection up to 450 degrees Fahrenheit.
The packaging of the Fructis Diamond Sleek Shine-Coat Smoothing Spray incorporates 100% recycled plastic for the bottle, and the formula is certified cruelty-free under the Leaping Bunny Program.
Image Credit: Garnier
Garnier's Fructis Diamond Sleek Shine-Coat Smoothing Spray is formulated with vegan keratin, a smoothing complex, and argan oil. The formulation is activated by heat to provide resistance against humidity while delivering a high-shine finish. Scientific testing indicates the product can maintain frizz-free results for up to 100 hours, increase light reflection by over a third, and provide heat protection up to 450 degrees Fahrenheit.
The packaging of the Fructis Diamond Sleek Shine-Coat Smoothing Spray incorporates 100% recycled plastic for the bottle, and the formula is certified cruelty-free under the Leaping Bunny Program.
Image Credit: Garnier
Trend Themes
1. Heat-activated Haircare - Formulations that activate with styling heat to deliver extended frizz control and high-shine results create potential for products that integrate performance with everyday styling tools.
2. Multi-day Event Marketing - Extended, high-profile launch experiences featuring global ambassadors are reshaping consumer engagement by turning product debuts into immersive brand narratives.
3. Sustainable Beauty Packaging - Use of 100% recycled plastics and cruelty-free certifications signals a shift toward supply chain transparency and circular-material design in mass-market cosmetics.
Industry Implications
1. Haircare Product Development - Advanced ingredient science combining vegan keratin, argan oil, and humidity-resistant complexes enables creation of long-lasting, performance-driven styling products.
2. Beauty Event Production - High-touch, multi-day activations in destination markets are transforming product launches into experiential platforms that blend celebrity influence with sustained media coverage.
3. Sustainable Packaging Manufacturing - Manufacturing focused on recycled plastics and recyclable formats supports a market demand for environmentally responsible packaging solutions in personal care.
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