The Texture Volume Spray by Anforh was developed in response to founder Robin James' struggles with fine hair, and finding that layering a thickening tonic with a sea salt spray was most effective to get the desired results. This hair product blends two types of salt—epsom and sea salt—to boost volume and natural texture to deliver more lift, body and control without the crunchiness, dryness or the time commitment of other options.
This formula also features aloe vera and sandalwood hydrolat to soothe the scalp, plus antioxidant-packed coffee extract, strengthening sea kelp extract, conditioning meadowfoam seed oil and witch hazel to help with balancing oil production.
The Texture Volume Spray is one piece of a three-part Texture Collection that also includes a clay-based Texture Shampoo and a lightweight, nourishing Conditioning Treatment.
Why This Trend Is Growing
- Multi-salt Hair Products
- Blending different types of salts, such as epsom and sea salt, into hair products offers a novel approach for creating volumizing effects without the typical downsides like dryness, presenting a unique avenue for product differentiation.
- Scalp-soothing Ingredients
- Incorporating ingredients like aloe vera and sandalwood hydrolat provides soothing properties to hair products, addressing the increasing consumer demand for gentle, scalp-friendly formulas.
- Ingredient-rich Haircare
- Integrating diverse, benefit-packed components such as coffee extract and sea kelp into haircare products can simplify hair routines by delivering multiple hair and scalp benefits in a single application.
Industries Being Reshaped
- Haircare
- Reimagining traditional haircare fomulas with innovative ingredient blends opens up new possibilities for addressing common hair concerns without compromising on texture or ease of use.
- Natural Beauty
- Leveraging naturally-derived ingredients like witch hazel and meadowfoam seed oil aligns with growing consumer preferences for clean beauty products that also offer high performance.
- Personal Care
- Exploring multi-functional personal care products that integrate both styling and care components can meet the demands of consumers seeking efficient yet effective grooming solutions.
