This gigantic Sprite 'Refresh Your Ideas' fountain was part of the brand's marketing campaign at a Rio de Janeiro beach to help promote awareness for the beverage. The stunt provided people with an experience that they are sure to never forget.
As you can see from the video, an incredibly realistic jumbo-sized Sprite machine was set up in the middle of the beach, and by pressing the dispenser, it would a gush of refreshing water to cool down those overheating. Children and adults alike took part using the machine.
Guerilla marketing is a popular and cost effective way for brands to promote themselves and create a cultural connection.