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25 Grassroots Marketing Examples

From Grassroots Activism Campaigns to Streetside Guerilla Ads

— December 15, 2014 — Marketing
Grassroots marketing and guerilla marketing campaigns aim to influence a small group rather than the majority with their message. Once they reach their niche market, these campaign messages will eventually be spread by believers and can ultimately result in incredibly successful initiatives.

In addition to its unique approach grassroots marketing is often more cost-effective than other strategies and can pull at the heart strings of ecologically and socially conscious consumers.

Standouts from this grassroots and guerilla marketing list include Sweden's UNICEF Child Refugee campaign that featured projections of homeless children. These projections were displayed on street corners and in underground subways, ultimately reminding Swedish citizens of these voiceless individuals.

Another great example from the list is Coca Cola's street dining concept titled 'The Happiness Table'. This marketing campaign brought unlikely strangers together and connected them through their love of Coca Cola's product.
5.7
Score
Popularity
Activity
Freshness
29
Taxi-Cab-Transforming Campaigns
Taxi-Cab-Transforming Campaigns
Antwerp's Guerilla Campaign Spreads Awareness on Mobility Issues
<
28
Street Dining Beverage Advertisements
Street Dining Beverage Advertisements
The Coca-Cola Happiness Table Induces Stranger Companionship
<
27
Imitation Emergency Signs
Imitation Emergency Signs
MINI's Creative Car Advertisement Mimics the Look of an Emergency Sign
<
26
Makeup Policing Videos
Makeup Policing Videos
Benefit Cosmetics Beauty Bust Uses Guerilla Advertising to Arrest Violators
<
25
Guerilla Stunt Webinars
Guerilla Stunt Webinars
Dove Hosted a Q&A Webinar to Take the Audience Behind the Scenes
<
24
Fantastic Fox Dialogue Posters
Fantastic Fox Dialogue Posters
These Stop HS2 Ads Are Inspired by Director Wes Anderson's Work
<
23
Charitably Chic Cotton Tees
Charitably Chic Cotton Tees
Multeepurpose Clothing is Inspired by the Causes It Supports
<
22
Ghostly Child Refugee Projections
Ghostly Child Refugee Projections
UNICEF Projects Images of Child Refugees onto Sweden's Streets
<
21
Woman-Only Magazine Launches
Woman-Only Magazine Launches
The Feminine 'Sad Girls Issue 1' is Now Available on Etsy
<
20
Corporate Flash Mobs
Corporate Flash Mobs
Media Markt Turns Delivery Into Publicity
<
19
Grassroots Election Coverage
Grassroots Election Coverage
Huffington Post Asks Citizens Journalists to Report
<
18
Blown-Up Soda Fountain Stunts
Blown-Up Soda Fountain Stunts
The Sprite 'Refresh Your Ideas' Drink Dispenser Spread Brand Awarnes
<
17
Guerilla Gardening-Inspired Lookbooks
Guerilla Gardening-Inspired Lookbooks
The Ontour SS13 Catalog is Full of Colorful Still Life
<
16
Obsolete Tech Funeral Services
Obsolete Tech Funeral Services
A Funeral for Dead Tech Promotes This Online Cloud Storage Service
<
15
Guerilla Sunglasses Advertising (UPDATE)
Guerilla Sunglasses Advertising (UPDATE)
The Ray-Ban Never Hide Campaign Changes Tactics
<
14
Orange for a Cause
Orange for a Cause
ASPCA Promotes Prevention of Cruelty to Animals Month
<
13
Digitally Projected Football Fields
Digitally Projected Football Fields
Nike Spain Brings a Digital Sports Field to the Streets
<
12
Grassroots Music Marketing
Grassroots Music Marketing
'Cd Baby' Independent Music Distribution Makes Everyone Happy
<
11
Grassroots Facebook Campaigns Against HSBC Successful!
Grassroots Facebook Campaigns Against HSBC Successful!
<
10
Ambient Zombie Stunts
Ambient Zombie Stunts
The AMC Apocalypse Guerilla Marketing Campaign is Based on the Walking Dead
<
9
Supermarket Aisles as Catwalks
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
<
8
Polar Bear Shockvertising
Polar Bear Shockvertising
The Plane Stupid Polar Bear Ad is Disturbingly Graphic
<
7
Guerilla Awareness
Guerilla Awareness
Child Poverty Ads in India: Begging Child on Glass
<
6
Social Guerrilla Campaigns
Social Guerrilla Campaigns
Child Labour
<
5
Organic Androids
Organic Androids
The Plant O Bot is a Nice Piece of Grassroots Innovation
<
4
Bulletin Board Bombshell Ads
Bulletin Board Bombshell Ads
The Rag & Bone SS11 Campaign Invites Contact with Models
<
3
Guerrilla Obesity Awareness Campaign
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
<
2
Papa John's Guerilla Ad
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
<
1
Guerilla Socialvertising
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
<