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Guerrilla Obesity Awareness Campaign

Clean the Sky - Positive Eco Trends & Breakthroughs

Every Fifth Child is Overweight

— March 26, 2008 — Lifestyle
Child obesity is fast becoming a global epidemic.

The Health Promotion Switzerland foundation has come up with a creative guerilla campaign to raise the awareness of this serious issue.

The campaign uses the fact/slogan “Every Fifth Child is Overweight” on stickers placed on creatively designed pieces that instantly grab your attention.

The campaign uses a specially designed Tricycle, Sledge, Bicycle and school chair with super-sized seats and the harsh-fact sticker to illustrate the wide-spread problem.
Trend Themes
1. Child Obesity Awareness - Guerrilla campaigns and creative designs can be effective in raising awareness about the issue.
2. Global Obesity Epidemic - The increasing prevalence of child obesity presents opportunities for intervention on a global scale.
3. Obesity-related Health Interventions - There is potential for new and innovative methods for preventing and treating obesity-related health problems.
Industry Implications
1. Health and Wellness - Companies in the health and wellness industry can create products and services that promote healthy living and address the issue of child obesity.
2. Food Industry - The food industry can focus on creating healthier options and reformulating products to reduce obesity-related health risks.
3. Advertising and Marketing - New and innovative advertising campaigns can be developed to promote healthy eating habits and active lifestyles for children.
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