The Rag & Bone SS11 Campaign Invites Contact with Models
Amelia Roblin — January 31, 2011 — Fashion
References: rag-bone & fashionising
One of the best ways to really connect with target consumers is to follow the lead of the Rag & Bone SS11 campaign and enter their world. Lensed by Terry Richardson, these playful pin-up advertisements are meant to blend in with the flyers and posters stapled to posts within university campuses.
Turning models into college girls, the casual Rag & Bone SS11 campaign captures these gorgeous women as if they were totally ordinary, taking pictures of themselves shaving their legs. The clever guerilla marketing scheme provides tear-off contact details, giving instructions on where one can acquire the pictured apparel -- but unfortunately not how to connect with Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova or Edita Vilkeviciute.
Turning models into college girls, the casual Rag & Bone SS11 campaign captures these gorgeous women as if they were totally ordinary, taking pictures of themselves shaving their legs. The clever guerilla marketing scheme provides tear-off contact details, giving instructions on where one can acquire the pictured apparel -- but unfortunately not how to connect with Lily Aldridge, Abbey Lee Kershaw, Sasha Pivovarova or Edita Vilkeviciute.
Trend Themes
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Guerilla Marketing — Disruptive innovation opportunity: Explore unconventional and attention-grabbing marketing strategies to connect with target consumers.
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Blending In — Disruptive innovation opportunity: Develop campaigns that seamlessly integrate with the surroundings of the target audience to create a sense of familiarity and relatability.
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Interactive Advertising — Disruptive innovation opportunity: Embrace interactive elements in advertising to encourage engagement and create a memorable brand experience.
Industry Implications
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Fashion — Disruptive innovation opportunity: Combine creative marketing techniques with fashion campaigns to capture consumer attention and drive sales.
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Marketing — Disruptive innovation opportunity: Experiment with unconventional marketing approaches to break through the clutter and reach target audiences effectively.
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Advertising — Disruptive innovation opportunity: Incorporate interactive elements and immersive strategies into advertising campaigns to capture consumer interest and leave a lasting impression.
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