Imagine you're on the street and a faux police officer writes you a ticket for arching your eyebrows too high; Benefit Cosmetics Beauty Bust introduces Sarah Colonna from the late night show, Chelsea Lately as its newest beauty officer. Comedian Colonna becomes the predator as she sneaks up on un-expecting pedestrians and writes multiple tickets for violations of being naturally thin to the overuse of lip liner.
This hilarious short advertises Benefit Cosmetics' latest beauty product, the 'They're Real!' mascara. Toting the phrase "Laughter is the best cosmetic," Benefit plays off its invasive advertisement with said catch phrase. Sarah Colonna hilariously plays a confrontational beauty officer, offending many people yet keeping her audience laughing and in stitches. The cosmetic brand's concept of being out of the box incorporates this video advertisement.
Key Themes Behind This Trend
- Satirical Advertising Videos
- Opportunity for brands to create humorous and engaging advertising campaigns that poke fun at societal norms.
- Guerilla Marketing
- Opportunity for brands to use unconventional and unexpected tactics to draw attention to their products.
- Comedian Collaborations
- Opportunity for brands to work with well-known comedians to create entertaining and memorable marketing content.
Where This Applies
- Cosmetics Industry
- The cosmetics industry can leverage humor in its marketing campaigns to connect with consumers and create brand loyalty.
- Entertainment Industry
- Comedians and television personalities can work with brands to create entertaining and relatable advertisements.
- Marketing Industry
- Marketing professionals can use guerilla tactics to attract attention to their clients’ products and services.
