The days of transferring small amounts of product into a smaller container are gone as we see the rise of cosmetics for travel that are specifically designed with the jetsetter in mind. One of the interesting aspects of these cosmetics for travel is that they are indeed designed to be easily packed for travelling around, but they're also drawing in consumers who want to try a smaller version of a product before purchasing the retail size.
As consumers continue to live lifestyles that are far busier than ever before, cosmetics for travel are switching up perceptions of what life on-the-go can be like. Instead of travel-oriented items being a less-than option, we're seeing a rise in the ways that brands are appealing on scaled down level.
SCORE
4.9 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 68%
Freshness 8%
