Design student Samantha Szakolczay transformed the beloved breath mint 'Altoids' into a conveniently packaged lotion. Szakolczay created the lotion as part of a school assignment that challenged students to take a popular brand and develop a line of skin care products based on their choice. The packaging she designed to accompany this re-imagined product keeps with the aesthetics of the original. Additionally, the lotion's name 'Curious' also comes from the 'Altoids' well-known tagline.
'Altoids' lotion makes a strange kind of sense an it's surprising that it hasn't already graced store shelves. The powerful smell of curiously strong mint would be a pleasing scent to slap on after taking a shower or bath.
Bold, refreshing and pleasantly familiar, the 'Curious' skin care line may be fictional but it's completely covetable.
What's Driving This Trend
- Brand-inspired Skincare
- Developing skincare products based on popular brands can tap into consumers' brand loyalty and increase novelty of skincare lines.
- Unconventional Scents
- Innovative products using unusual or unconventional scents can attract consumers with unique preferences and maximize differentiation from competitors.
- Convenient Packaging
- Designing packaging that keeps with the aesthetics of the original brand can provide familiar appeal and enhance overall product experience.
Who This Affects Most
- Beauty and Personal Care
- Creating brand-inspired skincare products can be a potential disruptive innovation opportunity for companies looking to enhance product offerings and attract new customers.
- Design and Packaging
- Designing packaging for unconventional scents or scents associated with a certain brand can create new design opportunities and showcase creativity while elevating product functionality.
- Marketing and Advertising
- The use of popular brand names and taglines to market skincare products can increase brand awareness and consumer interest, potentially boosting sales and revenue.
