Oil-Based Breath Mints

Mintier is Canada's First Oil-Based Breath Freshener Made Locally

Mintier is a Canadian brand committed to disrupting the Oral Health Market. The brand announced its launch of the one-of-a-king oil-based breath freshener. This innovative product sets a new standard for fresh breath. Founded by Rhaelyn Gillespie and Jessica Sheppard, Mintier is vega, keto-friendly, sugar-free, and non-GMO.

Formulated using six natural ingredients, each bottle of Mintier lasts an average of four weeks, containing 120 servings of freshness. Some key ingredients include cinnamon and lemon, which provide the user with fresh breath on the go. Ideal for a busy lifestyle, Mintier is "the perfect size to keep in your pocket or purse," as Sheppard explains. One drop of the oil is all that is required for an instant feeling of freshness.

Image Credit: Mintier

Oil-based Breath Fresheners
Innovative oral health products formulated with natural oils offer a new and effective way to achieve fresh breath.
Keto-friendly Oral Health
Oral health products that are keto-friendly and sugar-free offer disruptive innovation opportunities for mainstream oral health brands.
Pocket-sized Oral Health Solutions
Portable oral health solutions like Mintier oil-based breath fresheners provide disruptive opportunities for on-the-go freshness in oral care industry.

Where This Applies

Oral Health
Innovative oral health products like Mintier oil-based breath freshener offer disruptive opportunities for natural and sustainable oral care products.
Health and Wellness
Oil-based breath fresheners are just one of many innovative health and wellness products that provide disruptive opportunities for new brands and established companies.
Natural Products
Mintier's oil-based breath fresheners are part of a larger trend toward innovative natural products that offer convenience, efficacy, and sustainability.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 75%
Freshness 11%