The Ontour SS13 Catalog is Full of Colorful Still Life
Meghan Young — May 28, 2013 — Fashion
Creative and colorful still life portraits are cropping up everywhere lately it seems and now they are making an appearance in the fashion industry by way of the Ontour SS13 lookbook. Inspired by the concept of guerilla gardening, the Ontour SS13 catalog juxtaposes the Dutch brand's functional workwear combined with classic sportswear with fruits, vegetables and the odd baseball and tennis ball.
Created by fellow Dutch color experts Raw Color, who executed all of the creative direction, photography and graphic design, the Ontour SS13 lookbook was shot in studio against pastel backdrops and wooden tabletops. Although abstract, the images perfectly capture the essence of the clothing collection. Fresh and playful, the looks complement the season beautifully.
Created by fellow Dutch color experts Raw Color, who executed all of the creative direction, photography and graphic design, the Ontour SS13 lookbook was shot in studio against pastel backdrops and wooden tabletops. Although abstract, the images perfectly capture the essence of the clothing collection. Fresh and playful, the looks complement the season beautifully.
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