Free People editorial shoots consistently showcase the brand's essence, despite changing tastes in fashion and an ever evolving collection. The Free People brand is from the same people behind Urban Outfitters, but is aimed towards women in their mid-twenties who are smart, creative, confident and comfortable with themselves. Very much a free spirit, the Free People girl is limit-pushing and adventurous.
These themes all carry through in any Free People editorial. Their lookbooks can be feminine and romantic or tough and tomboy, all while staying true to the Free People brand. Their fashion is often very bohemian, featuring fringe, flowing outfits, tribal and hippie looks. The shoots are often set in nature and outdoor environments, embracing the brand's love of travel. This includes desserts, beaches and urban landscapes. Makeup is usually minimal and natural as well.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
