The Free People April 2014 campaign has been released for a "sneak peak," and it does not disappoint. The campaign features Indian actress Frieda Pinto, who broke into the spotlight with her role in the Indie film Slum Dog Millionaire. Frieda was immediately recognized not only for her flawless acting skills, but for her flawless beauty; she became a spokesmodel for Loreal and now, for Free People.
The campaign includes a short film about two friends Maya and Maritza, played by Freida Pinto and Maritza Veer, in India for a wedding. Maritza brings along her brother, who immediately falls for timid Maya. Her interest is reciprocated and she ventures the city with the handsome fellow, donning the company's bohemian and exotic dresses.
The April catalog depicts the film's scenes with stunning, and colorful pictures, but unfortunately won't be out until later this month.
Key Themes Behind This Trend
- Bohemian Fashion
- There is an opportunity to capitalize on the demand for exotic and bohemian fashion clothing.
- Cultural Representation in Advertising
- There is an opportunity to create campaigns that feature cultural and ethnic diversity to better represent the global population.
- Cross-cultural Collaborations
- There is an opportunity to collaborate with influencers from different cultures to showcase cultural diversity in advertising and marketing.
Where This Applies
- Fashion
- The fashion industry can benefit from creating more diverse clothing lines and collaborating with influencers from different cultures.
- Advertising
- The advertising industry has an opportunity to create campaigns that represent cultural and ethnic diversity.
- Film
- The film industry can benefit from creating more diverse productions and casting actors from different cultural backgrounds.
