The Free People July 2012 Lookbook Features Karlie Kloss
Katherinev123 — July 14, 2012 — Fashion
References: freepeople & designscene.net
The Free People July 2012 lookbook is out, and it features the gorgeous model Karlie Kloss. The red-headed beauty is photographed by Chadwick Tyler, looking fresh and feminine in the laid-back, boho-chic styles for which the Free People brand is known.
True to the brand's relaxed and youthful aesthetic, the Free People July 2012 collection features a medley of prints and patterns in a variety of hues ranging from bold red and soft rust to bright blue and eye-catching magenta. The patterns are all over the map, featuring florals, tie-dye and stripes, while silhouettes include loose-fitting sweater jackets, casual pants with the cuffs rolled up, cropped denim vests, flirty frocks with a ruffled accent and easy-to-mix casual tops and tees.
True to the brand's relaxed and youthful aesthetic, the Free People July 2012 collection features a medley of prints and patterns in a variety of hues ranging from bold red and soft rust to bright blue and eye-catching magenta. The patterns are all over the map, featuring florals, tie-dye and stripes, while silhouettes include loose-fitting sweater jackets, casual pants with the cuffs rolled up, cropped denim vests, flirty frocks with a ruffled accent and easy-to-mix casual tops and tees.
Trend Themes
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Boho-chic Fashion — Disruptive innovation opportunities in sustainable and ethically-made boho-chic clothing brands.
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Mix and Match Patterns — Disruptive innovation opportunities in technology-enabled tools that help consumers mix and match patterns.
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Laid-back Aesthetic — Disruptive innovation opportunities in creating smart fabrics that mimic the comfort and relaxed feel of boho-chic fashion.
Industry Implications
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Fashion Retail — Disruptive innovation opportunities in developing online platforms for curated boho-chic fashion.
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Textile Manufacturing — Disruptive innovation opportunities in using eco-friendly materials and processes in the production of boho-chic clothing.
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Fashion Tech — Disruptive innovation opportunities in creating fashion apps that provide personalized styling recommendations based on individual preferences.
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