The 2014 Free People clothing collection takes inspiration from the hip street style seen in locations like San Francisco. The line features delicate lace dresses, wide-brimmed wool hats and vintage gold jewelry.
One of the best places to look to for fashion inspiration is the street and that is exactly what bohemian clothing brand Free People did for its latest collection. The lookbook features several seemingly normal models walking down the streets of San Francisco decked out in free-flowing skirts, knotted button-up shirts, thigh-high lace boots, printed shorts and tons of antique jewelry. The images were edited with various colored filters to add a vintage aesthetic to the lookbook.
Key Themes Behind This Trend
- Street Style-inspired Fashion
- Businesses can explore incorporating unique street-inspired fashion elements into their clothing lines to cater to the modern consumer market.
- Vintage Style Filters for Marketing
- Disruptive innovation opportunities exist for companies in using vintage-style image filters to enhance their lookbooks or social media marketing strategies.
- Antique Jewelry Trends
- Businesses in the fashion industry could expand their jewelry lines to include more antique or vintage pieces to cater to the growing demand for unique and environmentally sustainable products.
Where This Applies
- Fashion Industry
- Fashion companies can capitalize on the street style trend by integrating unique and eye-catching elements into their lines to appeal to modern consumers.
- Marketing and Advertising Industry
- Marketing and advertising firms could offer vintage-style image filters as part of their services to help businesses enhance their visual branding and social media strategies.
- Jewelry Industry
- Jewelry companies could explore expanding their product lines to include more antique and vintage pieces, appealing to consumers looking for unique, eco-friendly products with a story to tell.
