The Free People Holiday 2012 catalog showcases the perfect party dresses for the boho chic girl. Instead of the classic little black dress or the embellished gown, this collection is filled with designs that are borderline casual. They also revolve around an unconventional color for the holidays: hot pink. Nevertheless, all of these elements come together to create statement-making pieces that stay true to certain personality traits.
Shot by photographer Anna Palma, the Free People Holiday 2012 lookbook stars model Cato Van Ee. The Dutch beauty is clad in five exclusive dresses. Only 50 to 100 units of each dress was put into production, making the collection extremely limited. The luxurious fabrics, beaded lattice work and mirror detailing will encourage women to act fast.
Why This Trend Is Growing
- Bohemian Party Dresses
- Opportunity for designers to create unconventional and statement-making boho chic party dresses.
- Limited Edition Collections
- Potential for retailers to capitalize on the demand for exclusive and limited production clothing.
- Non-traditional Holiday Colors
- Opening for designers to explore non-traditional colors like hot pink in holiday dress collections.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can take advantage of the trend towards limited edition and unconventional party dresses.
- Fashion Design
- Opportunity for fashion designers to create unique and statement-making party dress collections.
- Luxury Fashion
- Luxury fashion brands can experiment with non-traditional holiday colors to create exclusive and high-end holiday dress collections.
