Ethereal Grayscaled Editorials

Breathe by Izabela Rachwal is a Sensual Shoreline Story

Breathe by Izabela Rachwal is a delicate series featuring model Saveja Ellison. This pictorial takes place along the shoreline of a sandy beach, with the model laying in the sand and wading in the moving water.

Izabela has captured this series in a grayscale and tinted lighting that gives the editorial a sensual and somber feel. The stylist, Chanelle Salnikowski, has dressed the model in light crocheted sweaters, loose blouses and knitted attire that come from Forever 21, Betsy Johnson, Free People, Solemio, American Apparel, Expressions and Topshop. The makeup artist, Michael Kovalik, has painted the model's eyes with a dark eye shadow with mascara and light lipstick.

This fragile photoshoot beautifully captures the model in popular and affordable brand names that are perfect for the weather as summer comes to an end.

Grayscale Photography Trend
Photoshoots in black and white or grayscale are becoming more popular as a way to give editorials a sensual and somber feel.
Crochet Clothing Trend
Crocheted sweaters and loose blouses are becoming popular as part of sustainable and affordable fashion trends.
Minimalist Makeup Trend
Minimalist makeup, like dark eye shadow with mascara and light lipstick, is becoming more popular in photoshoots and everyday wear.

Where This Applies

Fashion Industry
Fashion brands can capitalize on the trend of using affordable and sustainable clothing in editorials.
Photography Industry
Photographers can explore the increasing trend of using black and white or grayscale photography.
Cosmetics Industry
Cosmetics brands can promote minimalist makeup products that are versatile for both photoshoots and everyday wear.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 86%
Activity 38%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X