The Free People 'I Do' online editorial, which has been posted on the brand's blog, BLDG 25, is a stark contrast to their last wedding-inspired photoshoot. In place of a wild wedding weekend in Las Vegas, this lookbook takes the romance to the country for the truly bohemian bride. Gorgeously rustic, it perfectly showcases the swathes of flowing fabrics, lacy textures and sheer silhouettes.
Showcasing four dresses in particular (Candy, Lou, Meadow and Ginger), the Free People 'I Do' online editorial is chock full of outdoorsy accessories that will enchant women as much as the dresses. From big floral gowns and white headbands to cowboy boots and wide-brimmed hats, the looks are perfect for an outdoor wedding surrounded by sun-filtering forest and dirt floor.
Why This Trend Is Growing
- Bohemian Bridal Fashion
- Opportunity for bohemian bridal designers to create dresses with flowing fabrics, lacy textures and sheer silhouettes.
- Rustic Outdoor Weddings
- Opportunity for event planners to create weddings surrounded by sun-filtering forest and dirt floor.
- Editorial Bridal Lookbooks
- Opportunity for fashion brands to create online editorials showcasing bridal looks.
Industries Being Reshaped
- Bridal Fashion
- Opportunity for bridal gown designers to create bohemian and rustic-inspired dresses.
- Event Planning
- Opportunity for event planners to create rustic and outdoorsy weddings.
- Fashion Retail
- Opportunity for fashion brands to showcase their bridal collections through online editorial lookbooks.
