The Free People May 2014 ad campaign is all about spending time at the beach. Whereas the previous April 2014 campaign centered in open fields, this time around the brand is appealing to people's desire for the summer sun to show its beautiful face. It doesn't hurt that featured throughout the photoshoot are beach-appropriate ensembles including bikinis, coverups and short shorts.
Shot by Anna Palma on the sunny beaches of Costa Rica, the Free People May 2014 ad campaign stars models Camille Rowe, Sheila Marquez, Michele Ouellet and Natrishka Pather alongside pro surfer Hanalei Reponty. The bohemian vibe is in full effect with the addition of tribal-like jewelry, flowing silhouettes and sheer fabrics. Women could easily wear some of these pieces to the musical festivals that are already popping up around the globe.