The Zara TRF Spring-Summer 2014 ad campaign embraces the candid, bohemian vibe that is often associated with Free People. Considering that it is geared towards the warm and free-spirited seasons, it is only natural that the label's younger line would take on such a theme. Not to mention that the campaign would follow suit.
Starring models Marine Deleeuew and Magdalena Jasek, who could pass for sisters, the Zara TRF Spring-Summer 2014 ad campaign was shot by photographer Patrick Demarchelier. Clad in printed dresses, bell-bottom jeans and floppy hats, they look like chic contemporary versions of flower children. The feminine looks were perfected with long natural hair with thin braids and barely there makeup with bold brows.
Why This Trend Is Growing
- Bohemian Fashion
- Opportunity for clothing companies to incorporate candid, bohemian vibes in their new collections.
- Printed Dresses
- Printing technology can be utilized by fashion companies to create unique and trendy dresses.
- Natural Hair and Bold Brows
- Beauty companies can take inspiration from the campaign and focus on natural hair and bold brows in their upcoming collections.
Industries Being Reshaped
- Fashion
- Fashion industry companies can benefit from incorporating candid, bohemian vibes in their new collections.
- Printing
- Printing industry can work with fashion industry to create unique and trendy dress designs.
- Beauty
- Beauty industry can take inspiration from the campaign and focus on natural hair and bold brows in their upcoming collections.
