The Free People March 2012 lookbook was romantically shot in Vietnam. The sprawling mountain landscapes and closeups of local lifestyles add an exotic flavor that could not have been replicated on American soil. Since this particular fashion label is known for their boho chic style, laid-back looks and nature-loving mantra, it is only fitting that its catalog was shot in a place that accentuates all of these qualities.
Lensed by photography duo Joshua Allen and Thomas Northcut, the Free People March 2012 lookbook follows models Martha Hunt and Michele Ouellet as they take in the sights and sounds of a small Vietnamese town. Boldly printed tanks, billowing dresses and colorful denim are at the center-point of this catalog. The American models' natural wavy hair and barely-there makeup complete the lovely looks.