These loving couple campaigns use the power of love to push products. Whether actual lovers or models with platonic feelings, these charming ads tug on a consumer's heart strings.
Creative director of the Balmain brand Oliver Rousteing cast Kim Kardashian alongside her husband Kanye West for his S/S '15 campaign. Also utilizing famous couples, Giogiro Armani selected beautiful British couple Victoria and David Beckham to star in his F/W '09 campaign. While couple campaigns staring actual couples is a lovely twist, models acting as couples are just as romantic.
The Limedrop A/W '12 lookbook cast a youthful faux couple in coordinating looks, while Guess selected Amber Heard and Silviu Tolu to play lovers on the beach for its S/S '12 campaign.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 77%
Freshness 8%
