Fun and free-spirited, the Free People April 2012 lookbook appears to be inspired by Native American attire and accessories. It features all the trimmings, from headdresses to face paint. The collection is also influenced by the music festival scene. It so happens that the biggest music festival, Coachella, is taking place later this month in April 2012.
Lensed by New York-based photographer Thomas Northcut, the Free People April 2012 lookbook stars models Jacquelyn Jablonski, Hailey Clauson, Luisa Bianchin and Kate Harrison. The girl gang is seen roaming around a desert landscape in cutoff denim shorts, midriff-baring shirts and flowing frocks. Rife with bright colors, patterns and crocheted textures, the fashion has a boho-chic edge that makes each outfit perfect for Coachella.
Why This Trend Is Growing
- Native-inspired Fashion
- Disruptive innovation opportunity: Create a line of modern, sustainable and ethically sourced Native-inspired fashion that appeals to conscious consumers.
- Music Festival Fashion
- Disruptive innovation opportunity: Develop a clothing rental service specifically for music festivals, offering trendy and unique outfits to festival-goers.
- Boho-chic Aesthetic
- Disruptive innovation opportunity: Introduce a line of customizable, sustainable boho-chic fashion that allows customers to mix and match different patterns and textures.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Combine technology with fashion to create smart garments that incorporate Native-inspired elements and offer additional functionalities.
- Music
- Disruptive innovation opportunity: Launch a platform that connects emerging artists with fashion brands to collaborate on festival-themed collections.
- Sustainable Goods
- Disruptive innovation opportunity: Develop a platform that allows consumers to easily find and purchase sustainable and ethically sourced fashion and accessories.
