Outdoorsy Artistic Lookbooks

The Free People January 2014 Catalog Stars Sasha Pivovarova

Channeling the bohemian spirit in an artsy sort of way, model Sasha Pivovarova embraces her musical and artistic talents in the Free People January 2014 lookbook. Whether she is captured cradling a guitar or holding a paint brush, it is undeniable that her free spirit could be happy doing anything else. Even when lounging in a makeshift teepee, her creative essence can't be diminished.

Of course, that has much to do with the looks showcased throughout the Free People January 2014 lookbook. Clad in feminine wide-legged styles, printed harem pants and light scarves perfect for spring, the images were captured by her very own husband, Igor Vishnyakov. Interestingly, they were shot at their home. Fun fact: those are her actual paintings.

Artistic Lookbooks
Fashion brands can incorporate artistic and creative elements into their lookbooks to set themselves apart.
Bohemian Spirit
Bohemian lifestyle products and experiences can be marketed to consumers looking to embrace the free-spirited nature of the bohemian trend.
Home-based Photoshoots
Home-based photoshoots can be an affordable and unique option for brands looking to create eye-catching editorial content.

Who This Affects Most

Fashion
Fashion brands can incorporate artistic and creative elements into their lookbooks to set themselves apart.
Home Decor
Bohemian-inspired home decor products can be marketed to consumers looking to embrace the free-spirited nature of the bohemian trend.
Photography
Home-based photoshoots can be an affordable and unique option for brands looking to create eye-catching editorial content.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 66%
Activity 52%
Freshness 8%

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