If you love dressing for the holidays but want to get away from all the glitzy, sparkly fashions that come with the territory, look no further than Free People. The bohemian brand take us back to nature in their biggest annual catalog, with each of its five chapters themed after a different element.
First up are Earth and Water, which were shot in Iceland starring model Martha Hunt. Earth is all about warm tones and soft, comfy apparel layers, underlined by the mossy beach environment, while Water captures winter’s chilly side in silver and blue hues against a glacier backdrop. Karlie Kloss was the face for the Air chapter, shrouded in ethereal dresses to match, with Fire centered on holiday gifts in a comforting cabin scene. Lastly, Spirit aims to tap into the essence of each featured model, keeping shots simple in black and white.
Which element is your favorite?
Key Themes Behind This Trend
- Nature-inspired Fashion
- Opportunity for fashion brands to create collections themed around natural elements to cater to consumers looking for alternatives to glitzy holiday fashion.
- Thematic Catalogs
- Opportunity for companies to create catalogs with themed chapters, providing a unique and immersive shopping experience for customers.
- Black and White Photography
- Opportunity for photographers and brands to embrace the simplicity of black and white photography in their creative endeavors.
Where This Applies
- Fashion Retail
- Fashion brands can leverage nature-inspired collections to attract consumers seeking a more organic and down-to-earth style for the holidays.
- E-commerce
- Online retailers can create immersive shopping experiences with themed catalogs, providing customers with a unique and engaging online shopping experience.
- Photography
- Photographers can explore the artistic possibilities of black and white photography, offering a different aesthetic for clients and brands.
