To promote its online cloud storage service, Mandic Cloud Solutions set up an unusual guerilla advertisement. Outside a Brazilian cathedral, dozens of caskets were set up on tables. Each of them was open and sprinkled with rose petals and other dried flowers.
The coffins contained old computer servers, as if to hold a mock funeral for these obsolete objects. As one piece of technology dies off, it makes room for the birth of a new kind of technology.
Although its message might not be apparent at first, Mandic Cloud Solutions' guerilla stunt is simple and an effective way to get people to gather around, talk, take pictures and try to piece together what the campaign is trying to say.