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Top 100 Publicity Stunts in 2013

From Polar Rock Concerts to Social Media Marathons

— January 5, 2014 — Autos
Similar to the top billboards trends this year, 2013's publicity stunts trends were all about creating an interactive experience. Whether individuals became part of a stunt unknowingly or whether they became pranked and were the only ones who didn't know, publicity stunts created memorable, one-of-a-kind experiences for consumers.

Some of the year's standout publicity stunts trends included those that not only created a personalized experience, but also those that spread powerful messages. One particular campaign by Dove made its voice heard by creating a reverse Photoshopping effect that demonstrated just how far the media goes to alter our perceptions.

For more insight into the ways publicity stunts created inspiring and original experiences for audiences, check out Trend Hunter's Publicity Stunts Trend Report.
6.7
Score
Popularity
Activity
Freshness
96
Mock Citizen-Arresting Stunts
Mock Citizen-Arresting Stunts
This Shocking Stunt for 'Znak' Addresses Freedom of Speech Issues
<
95
Paper Art Store Replicas
Paper Art Store Replicas
Sportswear Brand Fila Launches a Paper Made Toy Store in Japan
<
94
Truck-Chasing Bull Races
Truck-Chasing Bull Races
This Action-Packed Stunt Pits the Volvo FL Against Raging Bulls
<
93
Crowdsourced Car Crash Installations
Crowdsourced Car Crash Installations
The Crush The Speed Campaign Promotes Safe Driving in Moscow
<
92
Dynamic 540-Degree Photobooths
Dynamic 540-Degree Photobooths
The HTC One Smartphone Photobooth Captures Unbelievable Action
<
91
Visiting Chef Pasta Ads
Visiting Chef Pasta Ads
The Sleepover Chef Spends the Night with New Yorkers and Cooks Them Pasta
<
90
Daredevil Motorcycle Campaigns
Daredevil Motorcycle Campaigns
Robbie Maddison Performs Soaring Motorcycle Stunts for DC Shoes
<
89
Royal Betting Baby Ads
Royal Betting Baby Ads
The Paddy Power Babies Promote Betting on the Royal Child
<
88
Melting North Pole PSAs
Melting North Pole PSAs
This Message from Santa Says Christmas is Canceled Due to Global Warming
<
87
3D Bee-Made Sculptures
3D Bee-Made Sculptures
These 3D Prints Made by Bees Will Have You Buzzing
<
86
Customizable Dancing Pony Videos
Customizable Dancing Pony Videos
Creators of the Dancing Pony Ad Offer a Customizable Application
<
85
Spectator-Shaming Car Ads
Spectator-Shaming Car Ads
A Kia Ad Embarrases a Spectator to Promote the Kia 'Cerato'
<
84
Ghostly Child Refugee Projections
Ghostly Child Refugee Projections
UNICEF Projects Images of Child Refugees onto Sweden's Streets
<
83
Scary Sugary Cereal Re-Releases
Scary Sugary Cereal Re-Releases
General Mills Will Offer Limited Edition Favorites for Halloween
<
82
Astounding Santa Fact Graphics
Astounding Santa Fact Graphics
The Big Bang Fair's Science of Santa Chart Shares St. Nick's Magic
<
81
Simulated Crash Bathroom Pranks
Simulated Crash Bathroom Pranks
The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving
<
80
Polar Rock Concerts
Polar Rock Concerts
This Icy Metallica Concert Will Be Held in Antarctica, Without Amps
<
79
Yearly Plasticine Recaps
Yearly Plasticine Recaps
This Fun 2013 Recap is Made Entirely in Play-Doh Clay
<
78
Hidden Camera Candidate Applications
Hidden Camera Candidate Applications
Heineken Bypasses the Normal Interview Preparation Tactics
<
77
Pregnancy-Imitating Belts
Pregnancy-Imitating Belts
This Baby Simulator Allows Fathers to Experience Pregnancy
<
76
Surprise Library Events
Surprise Library Events
Blind Date with a Book Gives Overlooked Novels a Chance
<
75
Cake Bobbing Campaigns
Cake Bobbing Campaigns
To Promote Its New Flavors, Jaffa Enlisted Jaffa Cake Fans to Try Them Out
<
74
Audacious Road Trip Contests
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
<
73
Tribute Designer Dolls
Tribute Designer Dolls
To Celebrate Selfriges' New Toy Shop, Designers Dressed Up Barbie
<
72
Giant Cartoon City Projects
Giant Cartoon City Projects
80 Life-Sized Gromits are Scattered in Bristol for 'Gromit Unleashed'
<
71
Vibrant Video-Streaming Vehicles
Vibrant Video-Streaming Vehicles
The MINI Art Beat Drives Across London Playing Social Media Posts
<
70
Tweet-Sending Bras
Tweet-Sending Bras
The Nestle SA 'Tweeting Bra' Tweets When It is Unclasped
<
69
Galactic Social Media Blogs
Galactic Social Media Blogs
The Official Star Wars Tumblr is Another Way to Geek Out Online
<
68
Model Viral Video Parodies
Model Viral Video Parodies
Abercrombie & Fitch Models Take a Stab at 'The Fox'
<
67
Global Brewery Apprenticeship Contests (UPDATE)
Global Brewery Apprenticeship Contests (UPDATE)
Meantime Serves a Taste of Beer Around the World
<
66
Mini Makeover Taxi Rides
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
<
65
Obsolete Tech Funeral Services
Obsolete Tech Funeral Services
A Funeral for Dead Tech Promotes This Online Cloud Storage Service
<
64
Quirky Baggage Carousel Art
Quirky Baggage Carousel Art
This Japanese Airport Celebrates Culture with Art at Baggage Claim
<
63
Magic Wand-Inspired Remotes
Magic Wand-Inspired Remotes
The LG Magic Remote Controls Your TV with a Few Simple Waves
<
62
Floating Briefs Publicity Stunts
Floating Briefs Publicity Stunts
Paddy Power Uses a Giant Underwear Blimp Ad to Promote its Brand
<
61
Gilded Street Promotions
Gilded Street Promotions
The UK's Shad Thames Street is Gilded to Promote the Gold HTC One
<
60
Metropolitan Sand Castles
Metropolitan Sand Castles
The Matt Long Giant Sand Castles Found Their Way to New York City
<
59
Inside-Out Art Galleries
Inside-Out Art Galleries
Mary Iverson's Artwork is on Display as a Street Art Gallery
<
58
World-Traveling Car Ads
World-Traveling Car Ads
The 'onemillioncar' Project is a Year-Long European Auto Advertisement
<
57
City-Dwelling Astronaut Photography
City-Dwelling Astronaut Photography
The Axe Astronaut Space Competition Sends 22 Fans into Orbit
<
56
Snow-Creating Jungle Gyms
Snow-Creating Jungle Gyms
The Evian Playground Taps Into Adults' Inner Child
<
55
Tweeting Pigeon Campaigns
Tweeting Pigeon Campaigns
The 'Tweet Beyond Borders' Stunt Uses Pigeons to Send Tweets
<
54
Photoshopped Celebrity Baby Ads
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
<
53
Social Media Misstep Guides
Social Media Misstep Guides
Learn What Not to Do from This List of 2013 Social Media Fails
<
52
Iconic Fragrance Redesigns
Iconic Fragrance Redesigns
The Guerlain Perfume Bottle is Reinterpreted for Its 160th Anniversary
<
51
Guerrilla Fact-Sharing Campaigns
Guerrilla Fact-Sharing Campaigns
This Campaign Shares Crazy Facts to Promote the Big Bang UK Fair
<
50
Allusive Magazine Advertising
Allusive Magazine Advertising
The Economist Hot Potato Truck Offers Food for Thought
<
49
Gesture-Controlled Claw Games
Gesture-Controlled Claw Games
The CLEAR Claw Machine Works Almost Like a Kinect Console
<
48
Spellchecked Street Art
Spellchecked Street Art
These Edited Graffiti Artworks by The Tutor Crowd Encourage Good Grammer
<
47
Lipstick Kiss-Collecting Campaigns
Lipstick Kiss-Collecting Campaigns
This Lush Emotional Brilliance Campaign Aims to Set a Record
<
46
Vibrant Luck-Bringing Accessories
Vibrant Luck-Bringing Accessories
Givenchy's Red Accessories Celebrate the Chinese New Year
<
45
Treat-Dispensing Treadmills
Treat-Dispensing Treadmills
This Nice Treadmill Rewards Runners for a Good Work Out
<
44
Toy Landmark Snow Globes
Toy Landmark Snow Globes
This Year, London’s Covent Garden is Host to a Huge LEGO Snow Globe
<
43
Glamorous Grotto Campaigns
Glamorous Grotto Campaigns
The Fendi Spring/Summer 2013 Advertisements are Cavern-Bound
<
42
Giant Fries Hotspots
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
<
41
Calming Carousel Installations
Calming Carousel Installations
Quiet Motion Invites People to Seek Peace on Pivoting Platforms
<
40
Self-Esteem-Promoting Restaurants
Self-Esteem-Promoting Restaurants
'Beautiful' Women Get Free Meal at Brazilian Restaurant Spoleto
<
39
Artistically Inspired Flash Mobs
Artistically Inspired Flash Mobs
The Rijksmuseum in Amsterdam Performs an Amazing PR Stunt
<
38
Social Media Marathons
Social Media Marathons
The Nike Japan Run Like Me Project Gets a Fan to Run for Facebook Likes
<
37
Edible Snowy Publicity Stunts
Edible Snowy Publicity Stunts
Miss Cakehead's 'Ice Cream Snow' is a Huge Hit in London
<
36
Surprise Grocery Store Operas
Surprise Grocery Store Operas
The Sacla' Stage Shopera Showcases an Impromptu Market Performance
<
35
Life Size Snow Globes
Life Size Snow Globes
Visitors to NYC Can Get Inside a Giant Snow Globe and Get a Souvenir Too
<
34
Interactive Pop-Up Athletics Stores
Interactive Pop-Up Athletics Stores
The NikeFree Store Creates Neon Displays Based on Movement
<
33
Dehumanizing Zoo Exhibitions
Dehumanizing Zoo Exhibitions
The 'Human ZOO' Displays People from Fringe Groups Like Animals
<
32
Dog Excrement Mail Reminders
Dog Excrement Mail Reminders
This Funny Dog Poop Campaign Will Remind Pet Owners to Be Responsible
<
31
Real-Life Video Game Cars
Real-Life Video Game Cars
The Bravado Banshee Popularized by the Video Game GTA is Up for Grabs
<
30
Font-Changing Website Pranks
Font-Changing Website Pranks
This Klm Advertising Campaign Changed All of Its Fonts to Comic Sans
<
29
Test Drive Prank Ads
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
<
28
Mini Beard Billboards
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
<
27
Boat-Sized Soda Bottles
Boat-Sized Soda Bottles
Norwegian Soft Drink Solo Launches Giant Message in a Bottle
<
26
Tattoo-Based Pay Raises
Tattoo-Based Pay Raises
Rapid Realty in NY is Offering Employees a 15% Pay Increase to Get Inked
<
25
Hipsterized Holiday Icon Ads
Hipsterized Holiday Icon Ads
This Year the Central Park Sydney Mall Has a Youthful Hipster Santa
<
24
Rapper Retailer Campaigns
Rapper Retailer Campaigns
Another A$ap Rocky Fashion Connection is Born
<
23
Virtual Tourism Ads
Virtual Tourism Ads
The San Pellegrino Three Minutes in Italy Campaign is Remote-Based
<
22
Hatefully Patriotic Ads
Hatefully Patriotic Ads
These Witty Romanian Tourism Ads Take Multiple Shots at Britain
<
21
Halloween Mask Publicity Stunts
Halloween Mask Publicity Stunts
The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces
<
20
Body Paint Apartment Advertisements
Body Paint Apartment Advertisements
These Body Ads Utilize the Human Body in a Unique Fashion
<
19
Selfie-Taking Seniors
Selfie-Taking Seniors
This 'Instagram-Pa' is Sharing his Vintage Photos Online
<
18
Juxtaposed Animal Campaigns
Juxtaposed Animal Campaigns
The George Logan Big Cat Little Cat Advertisements Are Contrasting
<
17
Massive Deceptive Shadow Murals
Massive Deceptive Shadow Murals
These Art Graffiti Building Depict Shadows of Climbing Men
<
16
Gigantic Kids Toy Structures
Gigantic Kids Toy Structures
'Knock' Created a Life-Size Dollhouse to Promote H&M Home Products
<
15
Anti-Airbrush Guerrilla Marketing
Anti-Airbrush Guerrilla Marketing
The New Part of Dove's Real Beauty Campaign Reverts Photoshoppin
<
14
Spectacular Polar Bear Puppets
Spectacular Polar Bear Puppets
The Greenpeace Polar Bear Struts Her Stuff for the Arctic
<
13
Outrageous Mohawk Advertising
Outrageous Mohawk Advertising
Mohawk Ads by Mohawk Gaz Can be Customized to Suit Any Brand
<
12
Wifi-Providing Umbrella Installations
Wifi-Providing Umbrella Installations
O2’s Free Wifi Spot Provides Tons of Internet Coverage
<
11
Supersized Submarine Stunts
Supersized Submarine Stunts
The Milan Submarine was Installed by Ad Agency M & C Saatchi
<
10
Social Media Thighvertising
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
<
9
Inhabitable Large-Scale Advertisements
Inhabitable Large-Scale Advertisements
The Billboard House Lodges the Artist Creating the Mural
<
8
Social Media-Sourced Models
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
<
7
Water-Based Graffiti Ads
Water-Based Graffiti Ads
These Commercial Graffiti Footprints Leave Their Mark but Not a Mess
<
6
Rotating Mannequin Displays
Rotating Mannequin Displays
The Topshop Oxford Square Store Features a Vibrant Wheel Display
<
5
Breathtaking Extreme Sports Photos (UPDATE)
Breathtaking Extreme Sports Photos (UPDATE)
Red Bull Debuts the 2013 Illume Photo Contest Winners
<
4
Life-Sized Dollhouse Installations
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
<
3
Child Imagined Car Concepts
Child Imagined Car Concepts
This Creative Car Design by a Four Year Old Was Actualized by BMW
<
2
Fashion Food Trucks
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
<
1
Functional Outdoor Billboards
Functional Outdoor Billboards
The IBM Smart Ideas for Smarter Cities Campaign Leads by Example
<