There are a lot of potential albeit unorthodox real estate out there that can be used for marketing and the A&W Beardvertising ad campaign promotes one of them. With beards becoming more and more popular, one ad agency has proposed that they be used to host mini billboards that people won't be able to miss. Like a piece of food stuck in the wiry strands of hair, the A&W Beardvertising billboards will have people staring in no time.
Conceived by Cornett-IMS, an ad agency based in Kentucky, the A&W Beardvertising ad campaign is part joke, part genius. Those with epic beards are invited to leave their contact information if they are interested in getting paid five dollars a day to walk around with a mini ad clipped to their facial hair.
Key Themes Behind This Trend
- Beardvertising
- Exploring the potential of using beards as ad space.
- Unconventional Marketing
- Utilizing unorthodox real estate for advertising purposes.
- Creative Advertising
- Promoting brands through unique and attention-grabbing campaigns.
Where This Applies
- Advertising
- Opportunity for agencies to tap into creative ad placement strategies.
- Personal Care/grooming
- Potential for grooming products & services to cater to the growing beard trend.
- Outdoor Advertising
- Introducing innovative ways to capture audience attention in outdoor settings.
