PBR is Paying People to Put Beer Ads in Their Home
Laura McQuarrie — September 22, 2021 — Marketing
References: PBRInHomeAdvertising & foodandwine
There's always a chance that someone venturing outside will see an out-of-home beer advertisement and the last place adults might ever expect to see one is inside their own home. Over the last few years, people have hunkered down at home and PBR is now introducing an incentive for people to put beer ads in their own homes.
For a limited time in September, PBR is giving away all sorts of beer-branded items while supplies last, including everything from shower curtains and rugs to duvet covers and even toilet seats. Those who receive these items will be able to post these images on social media and get compensated by the brand for doing so.
For a limited time in September, PBR is giving away all sorts of beer-branded items while supplies last, including everything from shower curtains and rugs to duvet covers and even toilet seats. Those who receive these items will be able to post these images on social media and get compensated by the brand for doing so.
Trend Themes
1. In-home Advertising - PBR is exploring a new trend of in-home advertising through products like shower curtains, rugs, and duvet covers.
2. Social Media Advertising - PBR is incentivizing people to share their branded in-home items on social media, paving the way for social media advertising options.
3. Incentivized Brand Promotion - PBR is offering compensation for individuals who promote their brand with in-home beer advertisements, opening opportunities for incentivized brand promotion.
Industry Implications
1. Alcohol Industry - The alcohol industry can explore in-home advertising options like PBR's approach to engage with consumers in a new way.
2. Home Decor Industry - The home decor industry can collaborate with brands like PBR to offer custom branded products, providing a new business opportunity.
3. Social Media Industry - The social media industry can leverage PBR's incentivized brand promotion approach to offer new advertising options and continue to innovate.
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