A compelling installation can be found in Polanco, Mexico City, that's been aptly named the Billboard House by its creator. Architect Julio Gómez Trevilla was commissioned by Scribe to design an eye-catching campaign that would express itself as a thought-provoking piece of art in a pair of ways.
A large blank canvas was erected on stilts, as was a rectangular enclosure that abuts the back. A steel structure gives the whole setup a sturdy frame while lightweight chipboard clads the interior of the one-room living space. The painter hired to produce the large-scale advertisement would live inside, furnished with the domestic comforts of a bed, a desk, a bathroom and a kitchen. The Scribe Billboard House even includes a terrace with a great view and a playful door and window that punch through the mural.
Why This Trend Is Growing
- Large-scale Advertisements
- Opportunity for advertisers to create immersive experiences by transforming billboards into habitable spaces.
- Interactive Art Installations
- Artists can engage audiences by merging art, architecture, and advertising to create unique and thought-provoking installations.
- Creative Outdoor Advertising
- Innovative ways for advertisers to transform urban environments and use outdoor spaces as platforms for artistic expression.
Industries Being Reshaped
- Advertising
- Advertisers can explore new avenues for brand promotion by integrating art and architecture into their outdoor campaigns.
- Architecture
- Architects can collaborate with advertisers to design structures that blend visually striking advertisements with functional living spaces.
- Art
- Artists can leverage advertising partnerships to showcase their work on a large scale while also living within their own creations.
