OMA Adorns a Building for the Crafted World Exhibition
Amy Duong — April 2, 2025 — Art & Design
As a part of the latest edition of fashion house Loewe's Crafted World exhibition, Dutch design firm OMA has adorned a building in Tokyo's Harajuku center with bright art. The space is decorated with neon graphics along the exterior and continued on the inside in the form of stickers. This way, visitors could use it to decorate the staircase, which was left to be more bare. It is a form of activity and encourages interaction.
Architect at OMA, Giulio Margheri speaks to Dezeen at the opening, "The facade in Shanghai was more to signal an entrance; here we had a free-standing building, so we had to consider the whole building. So the facade becomes an occasion to think about how it can be the interface between the exhibition itself and the city on the outside – almost like it was a room towards the city. We played with this idea of neon, bringing in some of the elements that are very present in the city, because of Tokyo, its lights and brightness."
Image Credit: Loewe
Architect at OMA, Giulio Margheri speaks to Dezeen at the opening, "The facade in Shanghai was more to signal an entrance; here we had a free-standing building, so we had to consider the whole building. So the facade becomes an occasion to think about how it can be the interface between the exhibition itself and the city on the outside – almost like it was a room towards the city. We played with this idea of neon, bringing in some of the elements that are very present in the city, because of Tokyo, its lights and brightness."
Image Credit: Loewe
Trend Themes
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Interactive Building Facades — NEON-ILLUSTRATED DESIGN on building exteriors sparks creativity, transforming urban landscapes into engaging interactive spaces.
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Urban Art Installations — TEMPORARY ARTISTIC EXHIBITS in city settings redefine how public art is consumed, blending modern aesthetics with everyday experiences.
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Participatory Urban Design — NEON-STICKERED SURFACES invite public interaction, creating new opportunities for community engagement in architectural aesthetics.
Industry Implications
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Architectural Design — NEON ARTWORK enhances building facades, opening disruptive potential for aesthetic and experiential architecture.
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Public Art — INTERACTIVE ART INSTALLATIONS in urban spaces provide innovative opportunities for engaging community-driven experiences.
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Real Estate Development — NEON-ADORNED STRUCTURES offer disruptive advancements by integrating vibrant and customizable experiences in property design.
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