The team at SAKO Architects designs the Vertical Rainbow Office Building right in the heart of Tokyo and is defined by its bright tonal look. It strays away from the idea of a conventional design to push creative boundaries and brand identity. The exterior has a bold look as the vertical rainbow facade is meant to represent the paint company's mission of offering a kaleidoscope of tonal options for its consumers.
To create this, SAKO Architects uses a new in-house outdoor glass paint that is applied to high-transmittance tempered laminated glass along the interior. It is further supported by horizontal frames along the top and bottom sides. It also interacts with the weather conditions -- on sunny days, it evokes an array of colors. On cloudier days, the sky merges with the facade to create what looks like digital art.
Image Credit: SAKO Architects
What's Driving This Trend
- Unique Building Facades
- Opportunity for structures to break away from traditional designs by utilizing innovative facades that redefine architectural aesthetics.
- Digital Integration in Architecture
- Potential for buildings to incorporate technologies that interact with weather conditions, blurring the line between physical and digital artistry.
- Branding Through Design
- Creating architectural elements that directly reflect a company's mission or identity to enhance brand recognition and consumer engagement.
Who This Affects Most
- Architecture and Design
- Integrating advanced facade technologies and unique design concepts to revolutionize the traditional perception of structures and spaces.
- Construction Materials
- Developing specialized outdoor glass paints and innovative construction materials to support the realization of visually striking and conceptually meaningful architectural projects.
- Marketing and Branding
- Utilizing architectural design as a branding tool to convey a company's values and offerings in a visually captivating and memorable manner.
