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Juxtaposed Animal Campaigns

The George Logan Big Cat Little Cat Advertisements Are Contrasting

— April 11, 2013 — Marketing
The George Logan Big Cat Little Cat advertisement campaign has been produced for the Whiskas brand. Delivered within each of these images are humorous juxtapositions of African wildlife standing next to tiny felines, making the pairings quite fun to look at.

A small cat trails behind elephants, zebras, cheetahs and giraffes in the series, making the animal barely visible in each of the snapshots. Supporting Logan's endeavors is the ad firm Abbott Mead Vickers BBDO who also backed the associated slogan of, "Feeding your cat's instincts."

South Africa's Shanwari region provides the backdrop for Big Cat Little Cat. The message delivered therein is clear: with this brand of pet food, one's cat can take on its untapped livelihood, and may even assume safari-esque behavior.
Trend Themes
1. Humorous Juxtapositions - Opportunity for brands to create campaigns that use humorous juxtapositions to attract and engage consumers.
2. Feeding Cat's Instincts - Potential for pet food brands to tap into the concept of feeding a cat's instincts as a marketing strategy.
3. Safari-esque Behavior - Opportunity for pet owners to view their cats as exhibiting safari-esque behavior, leading to potential for new products and experiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create innovative campaigns using humorous juxtapositions to capture audience attention.
2. Pet Food - Potential for pet food brands to align their products with feeding a cat's instincts to differentiate themselves in the market.
3. Pet Accessories - Opportunity for pet accessory brands to create products and experiences that enhance the safari-esque behavior of cats.
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