The George Logan Big Cat Little Cat advertisement campaign has been produced for the Whiskas brand. Delivered within each of these images are humorous juxtapositions of African wildlife standing next to tiny felines, making the pairings quite fun to look at.
A small cat trails behind elephants, zebras, cheetahs and giraffes in the series, making the animal barely visible in each of the snapshots. Supporting Logan's endeavors is the ad firm Abbott Mead Vickers BBDO who also backed the associated slogan of, "Feeding your cat's instincts."
South Africa's Shanwari region provides the backdrop for Big Cat Little Cat. The message delivered therein is clear: with this brand of pet food, one's cat can take on its untapped livelihood, and may even assume safari-esque behavior.