Rapid Realty in New York has been offering a 15% pay raise to its employees to have the company logos tattooed on them. Getting scarred for life to get some extra cash is slightly absurd but most of the employees are doing it; 40 employees at the agency have already had the logos tattooed. When it means the difference from $25,000 to $40,000 it is definitely hard to say no.
There are no size or placement restrictions for this strange company offer; one employee who was clearly ashamed had hers tattooed behind her ear so it could be concealed easily. Rapid Realty owner Anthony Lolli pays for the tattoos, which cost up to $300 each. Strangely the cheeky owner has yet to get one himself; this seems slightly questionable.
This is a great example of a creative way to market your business and force dedication to the agency.
Why This Trend Is Growing
- Incentivized Tattoos
- Offering employees financial compensation in exchange for getting a tattoo is a novel trend in employee engagement.
- Alternative Compensation
- Using non-traditional methods like tattoos as a means of compensation is an emerging trend in the business world.
- Brand-driven Loyalty
- Encouraging employees to get company tattoos is a way to foster loyalty and create a sense of brand identity.
Industries Being Reshaped
- Human Resources
- HR departments can explore the use of unique compensation packages like offering tattoos as a way to improve employee engagement and retention.
- Marketing & Advertising
- Businesses can explore creative ways to market their brand and create buzz, such as offering tattoos for employees.
- Tattoo Industry
- This trend presents an opportunity for tattoo artists to expand their business by partnering with companies looking to offer tattoo incentives to their employees.
