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Top 100 Branding Trends in 2013

From Doodled Branding Sleeves to Organic Motif Merchandizing

— February 1, 2014 — Autos
As the top branding trends in 2013 show, brands have taken to their packaging designs to enhance -- and even provide entirely new -- consumer experiences. Businesses are incorporating both interactive and personalized elements into their branding strategies to create memorable, one-of-a-kind interactions.

Two noteworthy patterns in branding trends in 2013 are luxury and literal packaging. Fast food brands, beer companies and ordinary snack brands are transforming the perception of their products through luxuriously minimalistic packaging. From modular tea gift boxes t posh alcohol purse packaging, companies are completely transforming the way their products are perceived and experienced.

Brands are also creating literal branding for their products to stand out among competitors. Cookies wrapped in oven-mimicking boxes and food products with packaging designs that line up to create an image directly related to the brand are just a couple of examples for this strategy.

For more insight into the way branding strategies from the past year have become more interactive and personalized, check out Trend Hunter's Branding Trend Report.
7
Score
Popularity
Activity
Freshness
98
Motivational Athletic Resolutions
Motivational Athletic Resolutions
The Nike Running 2013 Campaign Hits the World with a Hashtag
<
97
Bewildering Abstract Branding
Bewildering Abstract Branding
The Designer of Gesture and Packaging Was Thinking Outside the Box
<
96
Luxuriously Branded Liqueurs
Luxuriously Branded Liqueurs
The Canteen Tequila Packaging by Kaleidoscope Shows Simple Elegance
<
95
Social Media Thighvertising
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
<
94
Posh Alcohol Purse Packaging
Posh Alcohol Purse Packaging
Vernissage Wine Bag Branding Makes Boxed Wine Stylishly Chic
<
93
Heat-Sensitive Business Cards
Heat-Sensitive Business Cards
These Business Cards by Bureau Rabenstein Will Definitely Impress
<
92
Iconic Mustache Ads
Iconic Mustache Ads
A Series of Ads for Schick Razors Illustrate Instantly Recognizable Staches
<
91
Cheeky Competitor-Costumed Ads
Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda
<
90
Jam Jar Booze Branding
Jam Jar Booze Branding
Super Beer Packaging Serves Up a Quirky and Casual Impression
<
89
Jazzy Java Chargers
Jazzy Java Chargers
The Coffee Adapter Decal Gives a Caffeine Hit to Your Power Cord
<
88
Cutely Doodled Branding
Cutely Doodled Branding
Soup Illustrations Packaging Entices with its Scrumptious Simplicity
<
87
Retro Pet Products
Retro Pet Products
Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography
<
86
Flash Drive Doodlers
Flash Drive Doodlers
The Pen2 Has a Pair of Functions Designed to Better Furnish Your Desktop
<
85
Origami Beer Labels
Origami Beer Labels
These Bottles are Marketed with Paper Oragami Labels
<
84
Remixed Brewery Branding
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
<
83
Breathtaking Extreme Sports Photos (UPDATE)
Breathtaking Extreme Sports Photos (UPDATE)
Red Bull Debuts the 2013 Illume Photo Contest Winners
<
82
Bruise-Revealing Abuse Ads
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
<
81
Extraordinary Antler Handlebars
Extraordinary Antler Handlebars
Moniker Cycle Horns Give Your Bicycle a Natural Aesthetic Grace
<
80
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
<
79
Slicing Dairy Containers
Slicing Dairy Containers
Captain John Cheese Packaging Integrates a Blade and a Cutting Board
<
78
Technicolor Textile Packaging
Technicolor Textile Packaging
Amy's Ice Cream Branding Flavor-Infuses the Dessert's Personality
<
77
Shame-Inducing Plastic Bags
Shame-Inducing Plastic Bags
Mother London Has Created the Uncarriable Bag to Deter Plastic Use
<
76
Ironically Blurred Brand Shirts
Ironically Blurred Brand Shirts
This Ironic Nike Shirt Has a Blurred Out Brand Logo
<
75
Cultural Beverage Branding
Cultural Beverage Branding
These Coffee Cups by Alex Litovka Embrace Stereotypes
<
74
Cross-Stitched Milk Cartons
Cross-Stitched Milk Cartons
Panon Dairy Packaging is Embroidery-Patterned for a Homespun Aesthetic
<
73
Minimalist Iconic Candy Rebranding
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
<
72
Parent Snubbing Campaigns
Parent Snubbing Campaigns
The 'Ugly Parents, Beautiful Kids' Ads Contrast Adorable with Foul
<
71
Topless Beer Can Designs
Topless Beer Can Designs
Sly Fox's Unconvential Packaging Turns Beer Cans into Cups
<
70
Dramatic Dessert Photography
Dramatic Dessert Photography
This Ice Cream Photography by Diaz Wichmann is Shockingly Luxe
<
69
Candy Personality Packaging
Candy Personality Packaging
No Two Coca Luxury Chocolates Taste the Same
<
68
Organic Envelope Packaging
Organic Envelope Packaging
The Clean Clothes Project Aims to Create Social Awareness
<
67
Thin Brand Logos
Thin Brand Logos
These Well-Known Brands Are Transformed with Barely-There Minimal Logos
<
66
Insect Wing-Inspired Branding
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
<
65
Inflated Food Branding
Inflated Food Branding
Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
<
64
Modernized Art History
Modernized Art History
Famous Icons are Reinterpreted in These Astonishing Portrait
<
63
Prepared Gentlemanly Products
Prepared Gentlemanly Products
These Wild and Wolf Products are Designed for Dapper Gentlemen
<
62
Logo-Liberating Graphics
Logo-Liberating Graphics
The 'When Brands Go Wild' Collection Sets Logo Animals Free
<
61
Illusory Paper Vino Packaging
Illusory Paper Vino Packaging
The Crest Cardboard Wine Bottle Gives Boxed Wine a Premium Look
<
60
Geometric Vintage Modern Necklaces
Geometric Vintage Modern Necklaces
Forgotten Mid-Century Beads & Chains Meet the Modern Day
<
59
Men-Targeted Smartphones
Men-Targeted Smartphones
The Mann A18 is Designed with the Macho Outdoorsman in Mind
<
58
Sweetly Illustrated Branding
Sweetly Illustrated Branding
ICA Gott Liv Packaging Illustrates What Makes a Healthy Lifestyle
<
57
Plastic Pint-Like Packaging
Plastic Pint-Like Packaging
Gold Mine Beer Branding Serves Up the Bar Experience Wherever You Are
<
56
Endearing Animal Branding
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
<
55
Street Culture Sneaker Shops
Street Culture Sneaker Shops
The Converse San Francisco Store Blends Lifestyle with Apparel
<
54
Classy Video Game Costumes
Classy Video Game Costumes
This BioShock Infinite Cosplay by Ormeli is Right Out of the Video Game
<
53
Crisp Paper-Wrapped Packaging
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
<
52
Card-Wrapped Confectionery
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
<
51
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
<
50
Fashionable Brew Branding
Fashionable Brew Branding
COBAG Coffee Packaging Features a Range of Styles for Different Tastes
<
49
Redesigned Palette-Amusing Foods
Redesigned Palette-Amusing Foods
These Papila Designer Foods Offer a New Way to Enjoy Eating
<
48
Organic Motif Merchandizing
Organic Motif Merchandizing
Domaci Caj Tea Packaging is Infused with Lively Forms of Loose Leaf
<
47
Upscale Corner Store Packaging
Upscale Corner Store Packaging
This 7-Eleven Fast Food Packaging Gets a Typographic Treatment
<
46
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
<
45
Folded Flower Sachets
Folded Flower Sachets
Marseille Leroux Chocolate Packaging Blossoms for an Enchanting Experience
<
44
Doodled Food Branding
Doodled Food Branding
Just for Kids Packaging Serves Up a Playful Image for an Enjoyable Supper
<
43
Candy-Patterned Cartons
Candy-Patterned Cartons
All Sorts Packaging Boldly Displays the Bright Shapes of its Contents
<
42
Beautifully Bottled Infusions
Beautifully Bottled Infusions
Paromi Tea Packaging Looks Refined in Matte Glass Bottles
<
41
Iconic Brand Mashup Designs
Iconic Brand Mashup Designs
The 'Unexpected Products' Series Explores Our Relationship with Brands
<
40
Sweetly Simple Branding
Sweetly Simple Branding
Gibbs Honey Packaging Embodies the Basics of Product and Producer
<
39
Cardboard-Framed Branding
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
<
38
Pictorial Popsicle Packaging
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
<
37
Crime-Inspired Packaging
Crime-Inspired Packaging
Isabela Rodrigues' Packaging Design for 'Illegal Burger' is Fantastic
<
36
Adoringly Doodled Branding
Adoringly Doodled Branding
Mama Sopa Packaging was Illustrated Lovingly with Care for Cleanliness
<
35
Lush Beverage Branding
Lush Beverage Branding
Koa Organic Water Packaging Has a Delicious Purity About its Natural Look
<
34
Simplified Snack Packaging
Simplified Snack Packaging
Just Bar Branding Keeps its Image as Straightforward as its Ingredients
<
33
Ingenious Rice Packaging
Ingenious Rice Packaging
The 'Rice Pack' Makes Cooking Rice Extraordinarily Simple
<
32
Powerfully Iconic Ads
Powerfully Iconic Ads
These Eye-Catching Advertising Prints Have Lasted the Ages
<
31
Tearable Takeout Sacks
Tearable Takeout Sacks
The Simplistic Box Bag Design Rips in Half for Easy Food-Carrying
<
30
City-Based Survival Kits
City-Based Survival Kits
Ryan Romanes' 'Urban Survival Kit' Teaches Kids How to Live in a City
<
29
Voluptuous Infusion Branding
Voluptuous Infusion Branding
Bolu Tea Packaging Stacks for an Elegant Display of Exquisite Flavors
<
28
Doodled Bottle Sleeves
Doodled Bottle Sleeves
Filirea Gi Wine Packaging Illustrates the Process of Vino Preparation
<
27
Thermo-Branding Business Cards
Thermo-Branding Business Cards
Uniquely Promote Yourself with These Heat Sensitive Business Cards
<
26
Handy Two-Part Packaging
Handy Two-Part Packaging
W-Bags Split into a Pair of Compartments to Store Snack Scraps
<
25
Octahedral Infusion Branding
Octahedral Infusion Branding
Senba Tea Packaging Has Great Dimension that Alludes to its Flavor
<
24
Origami Beverage Branding
Origami Beverage Branding
Vin Grace Wine Packaging Revamps Vino with a Cool and Casual Image
<
23
Laundry-Line Biscuit Branding
Laundry-Line Biscuit Branding
BBROOD Packaging Leaves Over-Designed Competitors Out to Dry
<
22
Haute Hip-Hop Inspired Accessories
Haute Hip-Hop Inspired Accessories
The Love My Custom Spring/Summer 2013 Collection is Street-Chic
<
21
Earthy Dessert Branding
Earthy Dessert Branding
Willow & Sage Organic Gelato Packaging Expresses its Natural Quality
<
20
Burrito Bouquet Branding
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
<
19
Suspended Stingray Tents
Suspended Stingray Tents
The Stingray Tent by 'Tentsile' is Stylishly Suspended
<
18
Accordion Sandwich Containers
Accordion Sandwich Containers
Eat & Go Packaging Can Be Conveniently Compressed with Every Bite
<
17
Cardboard-Finned Cartons
Cardboard-Finned Cartons
24Bottles Packaging Emphasizes its Recycled Material to Send a Message
<
16
Polished Punk Photography
Polished Punk Photography
The L’Oreal Feria Pastel Toning Conditioner Campaign by Peter Pedo
<
15
Plaited Paper Packaging
Plaited Paper Packaging
Simone Cookies Branding is Winsomely Woven for a Homemade Image
<
14
Personified Peanut Branding
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
<
13
Uncrumpling Eco Containers
Uncrumpling Eco Containers
Sustainable Expanding Bowl Grows and Opens When Water's Poured Into It
<
12
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
<
11
Stacked Snack Branding
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
<
10
Modular Tea Gift Boxes
Modular Tea Gift Boxes
Ken Lo's Tea Packaging Design is Modular and Patchwork-Like
<
9
Minimalist Gourmet Branding
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
<
8
City-Shaped Produce Packaging
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
<
7
Harsh Truth Logos
Harsh Truth Logos
Universal Unbranding by Maentis is a Series of Satirical Art
<
6
Lavish Fast Food Packaging
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
<
5
Practically Open Packaging
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
<
4
Pleated Bottle Packaging
Pleated Bottle Packaging
The ZigPack is an Eco-Friendly, Effective and Exposing Wine Tote
<
3
Stovetop-Inspired Cookie Boxes
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
<
2
Mixed Media Merchandizing
Mixed Media Merchandizing
One Percent Shoes Packaging is Part Cardboard and Part Wood
<
1
Blabbermouth Biscuit Branding
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
<