The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change from tantalizing shades of bright red to murky browns, it hardly makes you want to take a bite out of them -- even if they are perfectly edible.
To address this, Mirim Seo devised 'Ugly Fruit,' designed to bring awareness to this wastefulness: "Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores."
The beautiful packaging reveals the earthy tones of the new fruit-made juices, jams and dried fruit snacks. By increasing the appeal of these perfectly good fruits, hopefully fewer of them will go to waste.
Why This Trend Is Growing
- Refreshed Fruit Packaging Design
- Using innovative packaging design to create appeal for ugly and old fruit products.
- Reducing Food Waste
- Creating products from ugly and old fruits to reduce food waste.
- Sustainable Food Production
- Adopting sustainable food production systems that support the use of misshapen and less appealing fruits and vegetables.
Industries Being Reshaped
- Food and Beverage
- Creating juices, jams, and dried fruit snacks out of unattractive produce donated from neighborhood grocery stores.
- Packaging Design
- Designing innovative packaging that makes unattractive fruit look more appealing.
- Sustainable Agriculture
- Fostering sustainable agriculture systems that support the use of misshapen and less appealing fruits and vegetables.
