The color of fruit is a huge part of what makes it so delicious looking, and when it becomes bruised, discoloured or oxidized, it can look much less appealing; when strawberries and apples change from tantalizing shades of bright red to murky browns, it hardly makes you want to take a bite out of them -- even if they are perfectly edible.
To address this, Mirim Seo devised 'Ugly Fruit,' designed to bring awareness to this wastefulness: "Ugly Fruit is a stand that makes juice, jams, and dried fruits out of unattractive produce donated from our neighborhood grocery stores."
The beautiful packaging reveals the earthy tones of the new fruit-made juices, jams and dried fruit snacks. By increasing the appeal of these perfectly good fruits, hopefully fewer of them will go to waste.
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
Laura McQuarrie — May 29, 2013 — Eco
References: lovelypackage & hellomynameismud.tumblr