The gendering of consumer products isn't a new topic, but the Mann A18 is making waves as a hyper-manly smartphone that's designed and targeted specifically towards the outdoorsman. A touchscreen phone that's designed for a lifestyle that's predominantly outdoors, the Mann A18 comes preloaded running Android 4.0.4 and a construction that's ready to withstand an abrupt drop, plunge into water or fumble into sand.
The Mann A18 is specifically designed to require no case and performs the duties that an average smartphone does well. Two color variations -- all black or black and orange -- make the man-centric Mann A18 a smartphone that we might see more guys carrying in the near future.
Ready for the everyday or a serious adventure, the Mann A18 is designed to withstand it all.
Key Themes Behind This Trend
- Gendered Consumer Products
- The Mann A18 highlights the trend of gender-specific consumer products by offering a hyper-manly smartphone targeted towards outdoorsmen.
- Outdoor Lifestyle Technology
- The Mann A18 taps into the trend of catering to outdoor enthusiasts by providing a smartphone designed for an outdoor lifestyle.
- Rugged Smartphones
- The Mann A18 showcases the trend of rugged smartphones that are built to withstand extreme conditions and physical impacts.
Where This Applies
- Consumer Electronics
- The Mann A18 highlights disruptive innovation opportunities for developing gender-specific consumer electronics that cater to specific demographics.
- Outdoor Recreation
- The Mann A18 presents opportunities for disruptive innovation in the outdoor recreation industry by offering technology specifically designed for outdoor enthusiasts.
- Mobile Technology
- The Mann A18 demonstrates disruptive innovation potential within the mobile technology industry by introducing rugged smartphones that push the boundaries of durability and functionality.
