Endearing Animal Branding

The minimalist visual identity strategy once had a very clinical look about it, but consumers are seeing items like Pediatric Babe packaging more and more frequently and responding quite favorably towards them. Starting with a plain white backdrop and featuring a great deal of empty space, these bottles of lotions and creams for kids seem to suggest a purity of the ingredients within.

But keeping the demographic in mind, illustrator Juan Antón added a cute little cartoon to the front of every container. Drawn up with a single color and detailed with black and white accents, the charming mascots of Pediatric Babe packaging bring a lovely playfulness and approachability to the otherwise stark surfaces. The smiling critters appear to promise satisfaction with the products behind them.