17 Playful Cosmetic Packages

From Fruity Makeup Bottles to Eggcentric Organic Lipgloss

— August 3, 2014 — Marketing
Offering an alternative approach to the typically suave and sophisticated cosmetic packages, these playful cosmetic designs showcase a more lighthearted approach to beauty.

Not taking itself too seriously, these branding designs incorporate flamboyant colors, youthful imagery and eccentric patterns to create a more engaging overall aesthetic. Referencing things such as children's toys, sports activities and even popular musical acts, these playful cosmetic designs are helping to make typically cold and stuffy brand name products more approachable to consumers. From chubby insect cosmetic branding to football-inspired makeup packages, these playful branding techniques are a great way to visually revamp traditional consumer goods.

Sure to attract a more youthful audience, these enticing cosmetic examples are showcasing how a little fun and laid-back imagery can instantly make a product more relatable.
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Electrifying Makeup Palettes
Electrifying Makeup Palettes
Urban Decay Electric is Full of Eye-Poppingly Brilliant Shades
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16
Nautical Fragrance Branding
Nautical Fragrance Branding
These Jean Paul Gaultier Holiday Offerings are Fashionably Festive
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15
Wavy Rainbow Fragrance Bottles
Wavy Rainbow Fragrance Bottles
The CK One Sugar Loaf Packaging Shows Off the Vibrancy of Brazil
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14
Fruity Makeup Boxes
Fruity Makeup Boxes
Sephora's EXPLICIT 2014 Summer Makeup Packaging is a Tease
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13
Football-Inspired Cosmetic Kits
Football-Inspired Cosmetic Kits
Benefit Cosmetics' World Cup Makeup Kit is a Beauty Win
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12
Art Deco Beauty Branding
Art Deco Beauty Branding
The Color Collection by Benefit Has Subtle Elements of the 1920s
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11
Awesome Aquatic Packaging
Awesome Aquatic Packaging
The Eyeko Branding Design Presents a Blue Hue
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10
Chubby Insect Cosmetic Packaging
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
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9
Mix-and-Match Facial Merchandizing
Mix-and-Match Facial Merchandizing
Twister Sisters Packaging Invites Cosmetics Set Customization
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8
Sweater-Inspired Branding
Sweater-Inspired Branding
Bath & Body Works Packaging Features Nostalgic Knitted Imagery
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7
Handmade Festive Soap Designs
Handmade Festive Soap Designs
The West Elm Soap Branding is a Clean Celebration of Aromas
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6
Boy Band-Approved Perfumes
Boy Band-Approved Perfumes
South-Korean Pop Stars Put a Scent on Dreamy Girls
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5
Artsy Makeup Merchandizing
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
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4
Fruit-Topped Lotion Bottles
Fruit-Topped Lotion Bottles
This Korean Cosmetic Brand Uses Cute and Compact Packaging
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3
Drawn Damsel Branding
Drawn Damsel Branding
Delicate Detergent Packaging Celebrates Feminine Mystique for Merchandizing
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2
Delightfully Patterned Detergents
Delightfully Patterned Detergents
Method Orla Kiely Packaging Charms One's Sense of Sight
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1
Ornate Cosmetic Packaging
Ornate Cosmetic Packaging
Daniel Pelavin Crafts Lavish Vintage-Inspire Containers
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