Urban Decay Electric is Full of Eye-Poppingly Brilliant Shades

 - Jun 25, 2014
References: urbandecay & thedieline
The Urban Decay Electric palette is definitely not for those who tend to shy away from color—eyeshadow names like 'Chaos,''Revolt' and 'Savage' and 'Thrash,' almost offer a preview of the kind of intensity that you can expect from the makeup kit.

In the past, eyeshadow sets like Naked and Naked 2 have been incredibly popular and bestselling releases from Urban Decay, but Electric offers the exact opposite to these basic neutral palettes. However, after the overwhelmingly positive response to the introduction of the brilliant blue eyeshadow 'Chaos,' Urban Decay decided to release a whole kit of totally new brights plus this shade.

Packaging for Urban Decay's Electric is simple, but fun with a splashy case and an included double-sided makeup brush with vibrant purple bristles.