The Urban Decay Electric palette is definitely not for those who tend to shy away from color—eyeshadow names like 'Chaos,''Revolt' and 'Savage' and 'Thrash,' almost offer a preview of the kind of intensity that you can expect from the makeup kit.
In the past, eyeshadow sets like Naked and Naked 2 have been incredibly popular and bestselling releases from Urban Decay, but Electric offers the exact opposite to these basic neutral palettes. However, after the overwhelmingly positive response to the introduction of the brilliant blue eyeshadow 'Chaos,' Urban Decay decided to release a whole kit of totally new brights plus this shade.
Packaging for Urban Decay's Electric is simple, but fun with a splashy case and an included double-sided makeup brush with vibrant purple bristles.
Why This Trend Is Growing
- Vibrant Makeup Palettes
- Opportunity for cosmetic companies to create more eyeshadow sets boasting bright and bold colors that cater to customers looking for a more daring makeup look.
- Bold Beauty Trends
- Chance for cosmetics industry players to push the envelope by offering more products that embrace bolder and brighter shades that stand out from more traditional offerings.
- Colorful Makeup Accessories
- Innovation opportunity for makeup accessory companies to develop more vibrantly colored brushes, sponges, and other tools that complement brightly hued eyeshadows and other makeup products.
Industries Being Reshaped
- Cosmetics Industry
- Industry players can capitalize on the growing demand for bold and vibrant makeup palettes that offer new and exciting options to consumers who are looking to experiment with different looks.
- Beauty Services Industry
- Opportunity for service providers to enhance their offering by providing customers with the option to experiment with bold and bright colors, including incorporating these hues into hair and nail designs.
- Fashion Industry
- Chance to incorporate bold and vibrant makeup palettes into runway shows or editorials, encouraging more bold makeup trends and serving as a source of inspiration to consumers looking to experiment themselves.
