Keeping it simple but chic, the Eyeko branding design has all the necessary cute factors to make this eye cosmetic line lovable.
Designed by UK-based company R Design, this adorable packaging has the right colors and shapes to attract female costumer attention. With a combination of metallic grey, blue and pink on a fashionable box, Eyeko is presenting itself as a sophisticated brand that knows how to stand out in a highly competitive market.
The London business also created a fantastic logo for the line, which consists of a shield that is the image of the cosmetics, and also an actual object to “protect the eyelid from smudges when applying mascara,” according to the company. The shield is both a marketing tool and a complementary gift for buyers.
The Eyeko branding design is fashionable and classic: a girly box of divine eye-opening surprises.