Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Sustainable Baby-and-Mom Brands

barrettSF Debuts First Campaign for Baby and Mom Brand 'Pipette'

— January 14, 2022 — Lifestyle
A new campaign has been launched by BarrettSF for Pipette, a baby and mom skincare brand, that specializes in addressing babies' sensitive skin. Since its launch in September 2019, Pipette has quickly expanded to a variety of food, drug, and mass retailers including Target, Amazon, Walgreens, and buybuyBaby.

barrett ran a series of ad campaigns to raise brand awareness, familiarize the public with the 100% clean, nontoxic products within a few weeks of winning the account in October. In the work aptly titled "What's This?", harried parents navigate a range of confounding scenarios while trying to figure out their daily lives as parents and question everything they are doing.

“It was important that we show real moments parents experience on any given day,” said Margaret Park, Senior Director, Creative at Pipette. “This age of social media-perfected parenting is dismissive to real struggles and is actually incredibly unkind. Ultimately, our goal was to extend a bit of empathy to real parents by acknowledging the chaos of constant questions that come with the experience, and let them know that Pipette is here to help by making product decisions very, very easy."

Image Credit: Pipette
6.7
Score
Popularity
Activity
Freshness