A new campaign has been launched by BarrettSF for Pipette, a baby and mom skincare brand, that specializes in addressing babies' sensitive skin. Since its launch in September 2019, Pipette has quickly expanded to a variety of food, drug, and mass retailers including Target, Amazon, Walgreens, and buybuyBaby.
barrett ran a series of ad campaigns to raise brand awareness, familiarize the public with the 100% clean, nontoxic products within a few weeks of winning the account in October. In the work aptly titled "What's This?", harried parents navigate a range of confounding scenarios while trying to figure out their daily lives as parents and question everything they are doing.
“It was important that we show real moments parents experience on any given day,” said Margaret Park, Senior Director, Creative at Pipette. “This age of social media-perfected parenting is dismissive to real struggles and is actually incredibly unkind. Ultimately, our goal was to extend a bit of empathy to real parents by acknowledging the chaos of constant questions that come with the experience, and let them know that Pipette is here to help by making product decisions very, very easy."
Image Credit: Pipette
Why This Trend Is Growing
- Sustainable Baby-and-mom Brands
- The growing trend of sustainable and clean baby and mom skincare products, with a focus on addressing babies' sensitive skin
- 100% Clean and Nontoxic Products
- The trend of offering 100% clean and nontoxic products for babies and moms, presenting opportunities for innovation and development
- Real Moments Parenting
- The trend of acknowledging the real struggles of parenting, presenting opportunities for empathy-driven marketing campaigns and product development
Industries Being Reshaped
- Baby and Mom Skincare
- The baby and mom skincare industry offering sustainable, clean, and nontoxic products that address babies' sensitive skin
- Retail
- The retail industry facilitating the distribution of sustainable and clean baby and mom skincare products across various channels
- Marketing and Advertising
- The marketing and advertising industry creating campaigns that address the real struggles of parenting and promote empathy-driven product decisions
