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Personified Peanut Branding

Nuts for Snack Packaging Features Cute Characters That'll Crack You Up

— May 3, 2013 — Lifestyle
Nuts for Snack packaging employs a technique that you could not successfully use in the meat industry, but it works very well here. These particular goods are varieties of nuts, and they have been translated into cute cartoon characters that decorate these endearing pouches.

Mousegraphics of Athens, Greece, began with a clean white canvas to create a crisp look. The sachets were then labeled with an lovely childlike typeface that spells out the name of the brand, and a typewriter font was used to describe the products' additional details.

What really wins the consumer over are these cracked kernels that have been given faces and little limbs. On the front of Nuts for Snack packaging, they pull themselves apart and even chow down on foods like cheese, that make up additional ingredients in the munchies.
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