Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding

 - Apr 9, 2013
References: behance.net & packagingoftheworld
Something about using a paper product for Rooftop Garden Popsicles packaging brings this notion of simplicity to these sweet treats. The recyclable brown card is rolled around the ice pops, folded over the top and bound around the stick with twine at the base. The image of the sweets is lighthearted and playful.

Amy Chen's cool summertime snack is a fictional product that would supposedly be produced by Made in Brooklyn. The urban garden -- where the natural fruity ingredients would be grown -- overlooks the Coney Island amusement park. The designer was inspired by the whimsicality of this setting, and adopted it as an influencer of the icy poles' brand identity. Rooftop Garden Popsicles packaging features a Ferris wheel logo and typography that emulates the retro signs of the park.