Something about using a paper product for Rooftop Garden Popsicles packaging brings this notion of simplicity to these sweet treats. The recyclable brown card is rolled around the ice pops, folded over the top and bound around the stick with twine at the base. The image of the sweets is lighthearted and playful.
Amy Chen's cool summertime snack is a fictional product that would supposedly be produced by Made in Brooklyn. The urban garden -- where the natural fruity ingredients would be grown -- overlooks the Coney Island amusement park. The designer was inspired by the whimsicality of this setting, and adopted it as an influencer of the icy poles' brand identity. Rooftop Garden Popsicles packaging features a Ferris wheel logo and typography that emulates the retro signs of the park.