Many people are familiar with this popular licorice treat, and the new All Sorts packaging scheme makes the most of the candy's iconic identity. The Cloetta treats come in four basic looks with interchangeable food dyes, and their geometric motifs have been drawn up and simplified into eye-catching graphics.
The rectangular boxes are printed with black backdrops to really make the circular and stripey symbols pop. Every carton exhibits all of the shapes and colors that can be found inside of it, making it an obvious indicator of the fun goodness within.
Confectionery suffices to sell itself, but the Bond Creative Agency's work on All Sorts packaging turns a mere container into eye candy as well. Next time you're at the shop, you'll know what your looking for and you spot it immediately.