Who Cares Cat Litter Packaging Masks its Contents Behind Mod Typography

 - Oct 4, 2013
References: busybuilding & thedieline
Within Who Cares Cat Litter packaging is essentially the contents of your feline's toilet, yet the branding strategy really lets you forget about that. Sure, the consumer needs to know that he or she is buying the correct product at the pet shop, but once it's been brought home, many owners prefer these things to be hidden.

Busybuilding gave Geohellas' classic, scented and the clumping varieties a fresh look with only subtle references to kittens. "Cat Litter" is printed in relatively small type, and the little silhouette image of a feline sits on the second letter of the large "WC." Who Cares Cat Litter packaging is made from earthy card paper and flaunts a chic and vintage design that's predominantly bold text.