Within Who Cares Cat Litter packaging is essentially the contents of your feline's toilet, yet the branding strategy really lets you forget about that. Sure, the consumer needs to know that he or she is buying the correct product at the pet shop, but once it's been brought home, many owners prefer these things to be hidden.
Busybuilding gave Geohellas' classic, scented and the clumping varieties a fresh look with only subtle references to kittens. "Cat Litter" is printed in relatively small type, and the little silhouette image of a feline sits on the second letter of the large "WC." Who Cares Cat Litter packaging is made from earthy card paper and flaunts a chic and vintage design that's predominantly bold text.
What's Driving This Trend
- Mod Typography in Packaging Design
- Packaging designs incorporating mod typography offer opportunities for brands to create visually appealing and retro-inspired products, appealing to consumers looking for unique and stylish packaging.
- Hidden Product Packaging
- The use of packaging that hides the contents of a product presents an opportunity for brands to create an element of surprise and anticipation for consumers, enhancing their overall experience.
- Vintage-inspired Pet Product Designs
- The trend of vintage-inspired designs in pet products provides opportunities for brands to create nostalgic and visually appealing packaging that stands out in the market.
Who This Affects Most
- Pet Products
- Pet product brands can take advantage of mod typography in their packaging design, creating unique and attractive products that appeal to pet owners.
- Packaging and Printing
- Companies specializing in packaging and printing services can cater to the demand for hidden product packaging, offering innovative and customizable solutions to brands.
- Retail and E-commerce
- Retailers and e-commerce businesses can tap into the popularity of vintage-inspired pet product designs, curating and marketing a wide range of products that cater to consumers' preference for nostalgic and visually appealing packaging.
