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Comfort-Focused Cat Litters

Tidy Care Comfort Considers Cats' Texture & Scent Preferences

— April 10, 2023 — Lifestyle
Tidy Care Comfort is a low-dust litter made with smaller granules to better reflect a cat's texture preferences over clumping litter products. The 14-day odor control litter is easily scoopable and can be found in unscented or a cat-selected bright and natural scent to encourage use.

"The number one behavioral reason cats are returned to shelters is going to the bathroom outside the litter box," said Purina pet behaviorist Dr. Annie Valuska, "And while there are numerous factors that can play a role in that behavior, Tidy Cats wants to make sure that litter isn't one of them."

Cat owners are turning to innovative litter box products to provide better care for their feline companions. These products offer a range of benefits, including improved odor control, easier cleaning and reduced litter tracking. By investing in these products, cat owners are making their own lives easier while also providing a higher quality of care for their pets.
Trend Themes
1. Comfort-focused Cat Litters - Cat owners seek innovative litter box products that offer better care for their feline companions.
2. Low-dust Litter - Low-dust cat litters with smaller granules that reflect a cat’s texture preferences are becoming popular as they offer easy scooping and odor control.
3. Scented Litter - Scented cat litters with natural and bright fragrances are being designed to encourage use and satisfy cats’ scent preferences.
Industry Implications
1. Pet Care - The pet care industry can develop innovative cat litter products featuring texture preferences that enhance behavioral patterns of cats and improve pet health.
2. Manufacturing - Manufacturers can focus on developing low-dust and scented cat litters to cater to cat owners’ evolving needs for their feline companions.
3. Retail - Retailers can bring innovative cat litter products with improved features such as low-dust, scented, and texture preferences to provide cat owners with an enhanced shopping experience.
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