PetSafe Brands™ Adds a 10lb Bag to the ScoopFree® Crystal Litter Line
PetSafe Brands is officially launching the new 10lb ScoopFree Premium Crystal Litter bag, available online starting September 20, 2025, and in stores by the end of October. This launch responds to consumer demand for more product and improved accessibility, as the brand already sells an 8lb ScoopFree Crystal Litter bag as an online exclusive. Each bag lasts for up to two months in single-cat households and offers pet owners an alternative to traditional clay litter, which can be heavy to empty. The litter comes in 'Fresh Scent' and 'Lavender Scent' and maintains odor control, allowing for longer periods between cleanings.
“Pet parents are always looking for convenience without sacrificing quality,” said Jennifer Marler, VP of Category at PetSafe®. “By introducing our new 10lb bag at Walmart, we’re making it easier than ever for families to experience the odor control, freshness, and low-maintenance cleanup of ScoopFree® Premium Crystal Litter.”
Image Credit: Svetlana Rey
“Pet parents are always looking for convenience without sacrificing quality,” said Jennifer Marler, VP of Category at PetSafe®. “By introducing our new 10lb bag at Walmart, we’re making it easier than ever for families to experience the odor control, freshness, and low-maintenance cleanup of ScoopFree® Premium Crystal Litter.”
Image Credit: Svetlana Rey
Trend Themes
1. Convenience-based Pet Products - With the introduction of the 10lb ScoopFree Crystal Litter bag, the focus is on convenience for pet owners seeking easier and less frequent maintenance.
2. Scent-enhanced Pet Products - The inclusion of 'Fresh Scent' and 'Lavender Scent' options highlights the growing preference for scented pet products that enhance the living environment.
3. Sustainable Pet Care Solutions - Crystal litter alternatives are gaining popularity as a lighter and potentially more sustainable option compared to traditional clay litter.
Industry Implications
1. Pet Supplies and Accessories - The launch of larger and more accessible crystal litter bags signifies innovation potential in enhancing everyday pet products for improved convenience.
2. Retail and E-commerce - Offering the new product both online and in physical stores by PetSafe reflects shifting retail strategies to better align with consumer shopping habits.
3. Aromatherapy and Home Fragrance - The incorporation of scented options like 'Fresh Scent' and 'Lavender Scent' in pet products suggests a crossover with the home fragrance industry.
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